Privacy Policy

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Introduction

Advanced Marketplace Software, LLC, doing business as Keyword Inspector (hereafter “Keyword Inspector”, “we”, “us” or “our”) is committed to safeguarding the privacy of our customers and website visitors. As such, this Privacy Policy (“Privacy Policy”) covers Keyword Inspector’s handling, use and disclosure of information collected from you through the website (www.KeywordInspector.com), applications or other sources in the ordinary course of business.

This Privacy Policy applies to information we collect or use in connection with any of Keyword Inspector’s online applications or services (collectively “Services”).  Our Services are designed for businesses and are not intended for personal use.  Therefore, we treat all personal information covered by this Privacy Policy, including information about visitors to our website, as pertaining to individuals acting in their capacity as business representatives, rather than in their personal capacity.  However, to the extent we receive limited personal information in the course of providing our Services, this Privacy Policy describes how we process such information.

Any rights of the parties under this Privacy Policy are, in all respects, subject to the Terms and Conditions available on the website.

Acceptance

You should review this policy carefully, and be sure you understand it, prior to using the website or otherwise providing any information to Keyword Inspector in connection with its Services. Your use of the website, providing any information to Keyword Inspector, or any other indication of your assent is deemed to be acceptance by you of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use or otherwise provide any information to Keyword Inspector and should immediately terminate your use of the website. For purposes of this Section, accessing the website only to review this Privacy Policy is not deemed to be use of the website.

Information

In this Privacy Policy, the following information is covered:

(a) “Analytical Information” means all Non-Personal Information obtained through the use of cookies, web beacons, Ad-IDs or other tracking technologies, local shared objects (used to store your preferences or display content) and server log files (used to track, among other things, (i) your search terms, (ii) your computer’s access date and time, browser, connection speed, Internet service provider, language, location, manufacturer, visit details, and operating system, and (iii) whether or not you opened e-mail messages and other electronic communications from Keyword Inspector, and if you did, the times they were opened);

(c) “Collected Information” means all (i) Personal Information and (ii) Non-Personal Information collected by Keyword Inspector;

(d) “Non-Personal Information” means all information collected by Keyword Inspector, whether electronically or manually, through (i) Keyword Inspector website, (ii) e-mail messages and other electronic communications that you may send to Keyword Inspector, and (iii) other sources in the ordinary course of Keyword Inspector’s business, that is not Personal Information (including, but not limited to, any Analytical Information);

(e) “Personal Information” means all information collected by Keyword Inspector, whether electronically or manually, through (i) the website, (ii) e-mail messages and other electronic communications that you may send to Keyword Inspector, and (iii) other sources in the ordinary course of Keyword Inspector’s business, that relates to an individual and that identifies, or can be used in conjunction with other readily-accessible information to identify, such individual (including, but not limited to, name, e-mail address, physical address, phone number, device ID or other persistent identifiers tied to your computer or device).

Electronic Communications

Whether or not you have previously sent Keyword Inspector an e-mail message, you consent to Keyword Inspector’s sending you e-mail messages and other electronic communications (a) in connection with your use of the website, (b) in connection with Keyword Inspector’s provision of Services; (c) in the ordinary course of business, or (c) for any other legitimate business purpose (including, but not limited to, marketing).  Since Keyword Inspector endeavors to send e-mail messages and other electronic communications only to individuals desiring to receive them, you can unsubscribe to such e-mail messages or other electronic communications at any time by contacting Keyword Inspector as set forth in Section 20 or by following the directions contained in such e-mail messages or other electronic communications. Any request to unsubscribe to e-mail or other electronic communications will likely be effective within 48 hours after your request is received by Keyword Inspector.

Collection of Information

Except for any Collected Information obtained automatically through the website and addressed below, no Collected Information is obtained from you, unless it is voluntarily provided.  For example, Keyword Inspector collects the full name, email address, postal address, phone number, and other identification and contact data from its customers or other individuals and companies who sign-up to receive information about Keyword Inspector and its Services. Customers may provide information to Keyword Inspector at the time of registering to use our Services, paying for our Services, posting material, responding to surveys and requesting further information or Services.

To the extent it becomes available, you may also provide information for publication or display (“Posted”) on public areas of websites you access through Keyword Inspector provided Services (collectively, “User Content”). Your User Content is Posted and transmitted to others at your own risk. Although you may set certain privacy settings for such information by logging into your account profile, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of third parties with whom you may choose to share your User Content. Therefore, we cannot and do not guarantee that your User Content will not be viewed by unauthorized persons.

Regardless of the method used to obtain Collected Information, Keyword Inspector will only collect and retain Personal Information in a manner that is consistent with: (1) all applicable privacy and security laws, (2) the purposes for which the Personal Information is provided and (3) Keyword Inspector’s other legitimate business purposes (including, but not limited to, marketing). You are responsible for obtaining any approvals, authorizations, consents, permissions and permits that are required in connection with your providing Keyword Inspector with any information (including, but not limited to, any information relating to a third party). You represent and warrant that all information was obtained by you in accordance with all applicable laws and that you have the right to provide Keyword Inspector with such information for the purpose of providing the Services.

Payment Processing

Keyword Inspector uses a third party vendor to process payments made by customers for the Services.  We do not collect or process payment information.  However, Keyword Inspector ensures that obligations substantially no less protective than those set out in this Privacy Policy are imposed on our third party vendor by way of contract or other legally binding agreement, in particular providing sufficient guarantees that technical and organizational measures are implemented in such a manner to meet the requirements of this Privacy Policy and the relevant data protection laws.

How We Use and Collect Analytical Information

Analytical Information is collected automatically through the website or other Keyword Inspector-provided Services. Analytical Information will only be used by Keyword Inspector (a) to record your use of the website or services, (b) to diagnose problems with the website or services, (c) to improve the website or services and make them more useful to you and other users, (d) to monitor and analyze trends, usage, and activities in connection with the Services; (e) for marketing, advertising, administrative, analytical, research, optimization, and other purposes.; and (f) for other legitimate business purposes of Keyword Inspector. From time to time, we may use third parties to deliver ads to you over the internet.  For example, Google Analytics is one of the providers we use to collect Analytical Information. These data analytics and online advertising providers may combine and use data collected through your use of the Site with data they collect over time and across different websites for their own purposes. You can learn about how Google collects and processes data at https://policies.google.com/technologies/partner-sites. You can learn about the controls Google offers to manage the collection and use of your information at https://policies.google.com/privacy. We recommend that you review these other entities’ privacy policies or notices at the links provided above.

How We Use Other Collected Information

All Collected Information may be used by Keyword Inspector for any legitimate business purpose. If Keyword Inspector expressly states in this Privacy Policy or in another writing that any Collected Information will only be used for a specific purpose, Keyword Inspector will only use such Collected Information for such purpose, unless you subsequently consent to its being used for another purpose.

Specifically, we may use your Personal Information, including information from individuals acting in their capacity as business representatives, to: (a) provide, operate, maintain, improve, and promote the Services, including for establishing an account, logging in and taking actions requested by you; (b) enable you to access and use the Services, including uploading, downloading, collaborating and sharing reports, analytical content and related information; (c) process, verify, and complete transactions, and send you related information, including invoices, to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing, collection and enforcement, and to build a user database; (d) send transactional messages, including responding to your comments, questions, and requests; providing customer service and support; sending you technical notices, updates, security alerts, and support and administrative messages sending statements, invoices and payment reminders to you; (e) monitor and analyze trends, usage, and activities in connection with the Services and for marketing, advertising, administrative, analytical, research, optimization, and other purposes.; (f) investigate and prevent fraudulent transactions, unauthorized access to the Services, and other illegal activities; (g) personalize the Service’s content, features or advertisements; (h) verify compliance with the Terms and Conditions governing the use of the Services; and (i) comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

Disclosing Collected Information

Any Collected Information obtained by Keyword Inspector, whether or not for a specific purpose, may be transferred to third parties designated by Keyword Inspector (including, but not limited to sub-contractors or vendors engaged by Keyword Inspector to perform administrative and technological functions) for any purposes for which Keyword Inspector could use such Collected Information.

If Collected Information is so transferred, Keyword Inspector will have no responsibility for any action of the third party to whom or which such Collected Information is transferred. Keyword Inspector, however, does not disclose Collected Information to affiliated companies.

Specifically, disclosure of collected information may be made to the following persons or entities:
(a) Service Providers. We engage service providers to perform functions and provide services to us. We may share Collected Information, including Personal Information, with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and use Personal Information only in accordance therewith. Keyword Inspector will, to the extent practicable, limit disclosures to Service Providers to the minimum necessary to accomplish the intended purpose of such use disclosure or request. Keyword Inspector will impose obligations substantially no less protective of Collected Information than those set out in this Privacy Policy on each Service Provider by way of a contract or other legally binding agreement.
(b) Authorized Personnel. Keyword Inspector employees may have access to Collected Information as necessary in the normal course of our business.
(c) Business Transfers. In some cases, we may choose to buy or sell assets, or have engaged in discussions with a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our Services users is among the assets transferred. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if the Services, the company, or substantially all of its assets, were acquired, liquidated, or dissolved, Personal Information would be one of the assets that is transferred.
(d) Government, Law Enforcement or Third Parties. Keyword Inspector may disclose any Collected Information, including, without limitation, Personal Information that we deem necessary, in our sole discretion and without your prior permission, to comply with any applicable law, regulation, legal process or governmental request. We also may exchange Collected Information, including, without limitation, Personal Information, with other companies and organizations to protect the rights, property, or safety of Keyword Inspector and its affiliates, personnel, users, third parties, or others. We reserve the right to disclose a user’s Personal Information if we believe, in good faith, that the user is in violation of the Terms and Conditions, even without a subpoena, warrant or other court order.

Third-Party Sites

Keyword Inspector’s Services may contain links to, or be accessible from, websites provided by third parties (individually a “Third-Party Site”). Your use of a Third-Party Site will be subject to its terms of use and other provisions, and you are responsible for complying with such terms and other provisions. This Privacy Policy does not cover the privacy policies or practices of any Third-Party Site, and Keyword Inspector is not responsible for any information you submit to, or otherwise collected by, any Third-Party Site. Keyword Inspector is only responsible for Collected Information obtained by it (a) through your authorized use of the website or applications, or (b) from other sources in the ordinary course of its business. You should consult each Third-Party Site for its privacy policy or practice before submitting any information to, or otherwise using, such Third-Party Site.

Children

The Site is not intended for children under 13 years of age.  However, if a parent or guardian of a child who is under 13 years of age discovers that Personal Information of such child has been submitted to Keyword Inspector through the website without the parent’s or guardian’s consent, Keyword Inspector will use commercially reasonable efforts to remove such information from the website and Keyword Inspector’s servers at the parent’s or guardian’s request.  To request the removal of such Personal Information, the parent or guardian must contact Keyword Inspector as set forth in Section 20, and provide all information requested by Keyword Inspector to assist it in identifying the Personal Information to be removed.

Accessing and Correcting Your Information

If you have an account, you can help ensure that your contact information and preferences are accurate, complete, and up to date by logging into your account or by emailing us as set forth in Section 20. For other Personal Information we hold, we will provide you with access for any purpose including requesting that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate business purposes. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to his/her personal information records. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.

If you delete any Collected Information from the Services, copies of your Collected Information may remain viewable in cached and archived pages or might have been copied or stored. Proper access and use of information provided on the Services, is governed by our Terms and Conditions which can be accessed here: http://www.KeyWordInspector.com.

Retaining Collected Information

Keyword Inspector will retain Collected Information no longer than required for the purposes for which it was collected and processed, unless Keyword Inspector is legally permitted or required to continue holding it, or it is relevant to Keyword Inspector’s interests in any pending dispute, judicial proceeding, government investigation or has another lawful basis to continue holding it. Collected Information will be retained by Keyword Inspector no longer than sixty (60) days after cancellation or nonrenewal of your subscription agreement.

Security of Collected Information

Keyword Inspector will protect Collected Information from loss, misuse and unauthorized access, alteration, destruction and disclosure as required by all applicable laws privacy and security laws. Keyword Inspector will, at a minimum, use commercially reasonable efforts to protect Personal Information from loss, misuse and unauthorized access, alteration, destruction and disclosure. We implement reasonable administrative, technical, organizational and physical precautions to safeguard against the loss, misuse or alteration of your Collected Information, including Personal Information. For example, we will store all the Personal Information you provide on our secure password and firewall-protected servers. We will also notify consumers and regulatory authorities in case of breach without undue delay. Since no transmission of information over the Internet or electronic storage of information is completely secure, it is possible that Collected Information could be lost, misused or accessed, altered, destroyed or disclosed without authorization, even if Keyword Inspector uses such reasonable efforts.

You acknowledge that the safety and security of your information also depends on you. You are responsible for keeping the password you use for accessing the Services confidential; we will not ask you for your password (except when you log in to our Services). If you do not maintain standard security practices, Keyword Inspector will not assume the liability associated with Collected Information that is lost, misused, altered, destroyed or disclosed, as a result of those sub-standard security practices.

Users from Other Jurisdictions

The Services are controlled and operated by Keyword Inspector from the United States. If you are not a resident of the United States or you are located outside the United States, you should not use the Services unless you are in compliance with all applicable law. If you choose to use the Services or provide information to us, please note that we may transfer Personal Information provided by you for processing in the United States. By providing Personal Information to us for the purpose of setting up an account, obtaining Services, or placing you or your company on our contact lists, you consent to the transfer of Personal Information to the United States.  The transfer of that Personal Information to the United States is necessary for Keyword Inspector to provide Services.

We do not represent or warrant that the Services, or any portion thereof, are appropriate, lawful, or available for use in any particular jurisdiction. Those who choose to access the Services do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations, and are subject to United States export controls in connection with your use of the Services and are responsible for any violations of such controls, including, without limitation, any United States embargoes or other federal rules and regulations restricting exports.

Applicable Law

This policy shall be governed by, and construed and interpreted in accordance with, (a) any applicable privacy law solely to the extent required by such law, and (b) in all other cases, the laws of the state of Texas, without regard to its principles of conflict of laws. If there is any conflict or inconsistency between any provision of this policy and any provision of any applicable law, the latter shall control.

Severability

Whenever possible, each provision of this policy shall be interpreted to be effective and valid under applicable law. If, however, any such provision shall be prohibited by or invalid under such law, it shall be deemed modified to conform to the minimum requirements of such law, or if for any reason it is not so modified, it shall be prohibited or invalid only to the extent of such prohibition or invalidity without the remainder of such provision, or any other provision of this policy, being prohibited or invalid.

Changes to Our Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated notice on the website and, if possible, the Services, along with the updated effective date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Expenses

Except as provided in this policy, or any applicable law, you are solely responsible for all fees and disbursements of any attorney or other advisor retained by you in connection with enforcing your rights under this policy.

Our Contact Information

If you have any questions, feedback or to report a violation regarding the Privacy Policy, or the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights as described herein, please do not hesitate to contact us as follows:

E-mail to: support@keywordinspector.com; or
Toll-free phone number: 1-888-808-9567